Ferrara Media was founded by our CEO, Toni Ferrara after having a roster of styling clients who weren't able to find representation in the fitness, fashion, and lifestyle niches. It was that lightbulb moment that led her talent to leave bigger firms that weren't giving them the attention and white glove treatment they deserved. She spent 15+ years curating influential contacts during her years as a Celebrity Fashion Stylist, Editor and Brand Consultant. It was in 2017, that her styling clients started to ask her to represent them. Trust is an important part of any lasting relationship and Toni had developed that with her clients. That key ingredient led to her making brand deals with her clients which ultimately led to the birth of a firm that she could be proud of. She had worked for a few Fashion PR firms and quickly identified the missing component-- relationships & transparency. Two pillars that Toni holds high in her firm. Each of our influencers and brands we represent reflects this integrity, as well.
Ferrara Media is a full service media firm with offices located in Beverly Hills, California and Scottsdale, AZ. With a dedicated focus on all things influencer, the company’s expertise spans across talent management, influencer marketing, media placements and experiences.
We are a results driven firm, with an amazing roster of extremely talented and authentic brands, ready to share their genuine stories and create REAL fans. At Ferrara Media, we understand that a follower doesn't just buy a product, they engage because of the aspirational or inspirational story shared.
This is about YOUR STORY, we are here to shape influential, forward-thinking, inventive conversations that will create the buzz.
To check out what we are working on, who we are collaborating with, and what's new in our world, visit us on the gram.
Respected industry powerhouse, Toni Ferrara brings 18+ years of experience in Public Relations, Brand/Influencer Strategy, and Creative Direction specializing in both luxury & lifestyle brands, with a focus on the Entertainment, Fashion, Beauty, and Fitness industries. Her background as a Celebrity Fashion Stylist & Influencer garnered her relationships with celebrity clientele including: Matthew McConaughey, Kate Beckinsale, Kim Kardashian, Kristin Chenoweth, Scarlett Johansson, Ryan Seacrest, Yara Shahidi, among others. Her work has been seen in Harper's Bazaar, InStyle, Vogue Italia, Elle, Marie Claire, GQ, among others. She’s built fashion-tech brands ShoeDazzle, Pose, SeeItFit, to name a few. She’s seen success with her ability to build brand awareness with inventive publicity campaigns and events, and targeted strategies. It's important to her always stay immersed in the digital media's ever-changing climate and to be versatile while always remaining challenged.
Meet The Team
Devin Rhodriquez
Influencer Manager
Devin Rhodriquez is a seasoned professional with over 10 years of experience in the fashion, beauty, tech, and lifestyle industry. As an Influencer Manager at Ferrara Media, Devin brings a wealth of knowledge and expertise to the table. With a keen eye for trends and a passion for innovation, Devin has successfully led numerous Influencer campaigns and partnerships that have propelled our talent and brands to new heights. Devin's dynamic background and extensive network make her a valuable asset in identifying and cultivating new opportunities for growth. With a natural flair for forging connections and a deep understanding of the industry landscape, Devin is dedicated to driving success and delivering exceptional results.
Danielle Conner
Executive Assistant
Danielle Conner is a talented and driven individual currently pursuing her Public Relations degree as a senior at ASU. With her passion for public relations and her exceptional skills, Danielle serves as the executive assistant to Toni Ferrara, where she seamlessly handles various PR duties. From crafting compelling pitches to managing press mailers and updating press lists, Danielle is an invaluable asset to the team. Her ability to navigate the dynamic world of media relations and her meticulous attention to detail make her an indispensable team player. Danielle's dedication and unwavering commitment to delivering high-quality work have made her an exceptional addition to the team, consistently exceeding expectations and driving success. With her remarkable organizational skills and proactive approach, Danielle ensures that every PR effort is executed flawlessly.
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